Companies invest a lot in recruiting top talent. But the question remains how to retain them, keep them engaged and ensure they reach their full potential every day. Research shows that employee coaching and development increases results in all of these areas. Not only does this help with retention, but many companies are also seeing a 24% increase in margin. 

The most effective leaders believe in the value of coaching. Only 33.7% of employees feel engaged at work, but with coaching this figure can be significantly increased. When coaching is implemented to push employees to their highest potential, they are more likely to engage in their careers and increase their overall performance. 

So why should you invest in the professional development of your team with a coaching mindset? 

This allows you: 

  • Identify, develop and strengthen your teams through effective leadership. 
  • To invest in the real motivations, talents, self-awareness, work style, skills and level of mental toughness of your employees. 
  • Increase engagement, build trust and improve retention 
  • Guide your employees by giving them honest and effective feedback during performance reviews. 
  • Improve communication and transparency with staff members, peers and leaders. 
  • Develop stronger and more creative problem-solving skills 
  • Improve your skills in project planning, organization and time management. 
  • Shape more meaningful and productive professional relationships with internal and external stakeholders 
  • To increase motivation by showing that the employer is invested in the success of their career. 

Essential skills, techniques and best practices 

Self-knowledge and introspection are key to understanding those around you and how you can help them put themselves in the best possible position for success. As a coach you need to understand your own strengths and weaknesses; you need to know how to identify your motivations, work style, level of mental toughness, etc. before they can analyze and develop others. By following this process, you will be a very useful resource for other leaders in your company, as well as for your employees. 

Before beginning the coaching process, you should assess the current situation, define your goal, and create a strategic action plan to support the desired changes. The goal is to facilitate structural and behavioral changes over time toward a common goal. 

With a focus on development, your employees will have the opportunity to engage in honest conversations where they will determine their current approach, receive constructive feedback, practice new skills, reflect on results and make adjustments. 

Effective coaching methods in the world of sales 

Sales are a unique and challenging field, but there are key personality traits you can develop within your team that will greatly influence their success rate. 

Here are six essential personality traits that make up mental toughness and how you can develop them on your team: 

Team spirit 

Mental balance is about controlling your emotions, even in high stress situations. It’s essential to the success of any organization, but how do you know if your team members have it? When the going gets tough, they come through on the other side, calm, strong, and keep working to solve the problems. 

Not everyone will have complete control over their emotions, but it can be developed through effective coaching. By showing them how staying calm in stressful situations can benefit their careers, they will begin to work on creating good habits and techniques for stabilizing their emotions. 

Stress tolerance 

All employees experience stress at one time or another in their career; it is unavoidable when the activity is intense. But those who manage to overcome it, focus on the task at hand, and stay positive are the most successful. 

These three elements will help your team maintain a higher level of stress tolerance: 

  1. Look at the positives; 
  1. Lead by example; 
  1. Look at the opportunities. 

By coaching your employees, you will help them manage their stress levels and, through practice, they will develop the stamina to deal with negative pressures. 


Emotional resilience makes you more adaptable in places of change and able to bounce back from setbacks. It will help you manage your workload more effectively and build better relationships. 

To improve resilience, New Jersey business strategy coaching needs to feel safe in their role. A great way to do this is to provide them with training and give them a platform to share their ideas. By offering them a way to improve their communication tactics, technical skills, or soft skills, they will feel more confident and supported by the company. 


Energy/persistence is a measure of a person’s potential to maintain a high level of activity over long periods of time. High scores correspond to being active and persistent in overcoming obstacles. People with a lower score tend to be less energetic about the tasks at hand and not always persevere when necessary to achieve a goal. 

Persistence motivates employees to achieve their goals even when stress is high or motivation is low. It is the key to performing tasks to the best of their abilities, regardless of negative situational factors. However, not all employees show perseverance when deadlines are tight. The best way to help employees stay persistent is to set clear goals and measure milestones. 

Auto structure 

Self-structure is a measure of a person’s preference to independently determine their working methods. A high score indicates motivation to work independently. A low score indicates that one is unlikely to define one’s own working habits and methods. 

Many employees lack autonomy and struggle with time management and organization. They may not be able to set goals or make strategic decisions, but with a little project management coaching, they will become self-sufficient and ready for anything. Teach them to create priority to-do lists, manage deadlines, and apply valuable organizational skills to their workload. 


Being thorough means being detail and process oriented from start to finish, without taking shortcuts or sacrificing quality to save time. The best way to help employees develop this trait is to teach them to prioritize and communicate the importance of each task. 

Another key factor in rigor is consistency and reliability. Show them the importance of incorporating these elements into their routine so that rigor becomes a standard by-product of their process. 

Prioritize the main tasks and show them how to rank the importance of each part versus the whole. This will help your employees understand which tasks need special attention and how the quality of each part can affect the project as a whole. 

Coaching and development is essential to the success of your business because it will help your employees feel more engaged and passionate about their work. The process is continuous, so it takes time on a regular basis, but the return on investment is worth it. Want to see how coaching your employees can help your business? Contact us and we’ll put you on the right path to developing higher performing employees. 

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